Jacob O'Bryant
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Marketing Findka etc.
20 January 2021

New articles:

I’ll be spending a lot more time on writing in the near/foreseeable future, since it’s part of my marketing strategy for Findka. Each article I write is a lottery ticket. Most of them don’t have any returns, but every once in a while I get a hit. My plan is to spend Monday to Thursday writing and publish something each day, then spend Friday and Saturday coding.

A recently-taken photograph of me resisting the urge to code all the time.

I’m also trying out a new way to encourage virality: a Twitter integration. You can submit/review articles by tagging them with @FindkaEssays. Then your tweet will be included with that article whenever it’s recommended to Findka users. So it’s a simple form of cross-promotion. Each essay Findka sends out now includes a “write a review” link which will load up a tweet template.

I don’t know if it’ll catch on, but it makes me feel better to have some form of potential viral growth baked in while I grind away at blogging. I was actually in the middle of implementing some features around email newsletters, trying to somehow build in cross-promotion with those, when I had the thought for this Twitter thing. This seemed like a simpler way.

It’s also not-strictly-impossible that if facilitating discussion works really well, Findka’s value will increase enough that it’ll start growing by word of mouth on its own (every founder’s dream, of course).